To be an innovative industry leader by
producing quality products for florists and crafters
throughout the world while
promoting and nurturing the growth of the industry.
To meet or exceed our customers and consumers
needs by providing products and programs
that give enjoyment and satisfaction.
To provide a safe and secure working environment
for our employees and opportunities for
their personal growth as well as job and financial security.
To be a good corporate citizen in recognition
of the support received from employees and
our plant location communities and
our pride in an enduring heritage.