January 7, 2020
FloraCraft® Products Featured on NBC’s Making It
FloraCraft® products were recently featured on season two of NBC’s “Making It” hosted by Amy Poehler and Nick Offerman.
Airing from Dec. 2 to Dec. 11, the crafting competition featured eight of the most talented makers from across the country who competed in a variety of handmade projects with the hopes of impressing Poehler, Offerman and expert judges Simon Doonan and Dayna Isom Johnson.
A family-owned and Michigan-based company, FloraCraft is the world’s leading manufacturer of foam products for the craft and floral industries. From its headquarters in Ludington, FloraCraft employees provide innovative American-made products to Walmart, Amazon, Michaels, JOANN, Hobby Lobby and other leading retailers.
“We were thrilled to have our American-made products featured on a show that celebrates the joy of crafting,” said CEO Eric Erwin. “For more than 70 years, we’ve made it fun for crafters everywhere so this was a natural fit for us. From a fun fall wreath to a whimsical balloon cake, we were completely inspired by how the makers used our products to unleash their creativity throughout the season.”
Every Making It episode revolved around a central theme that drew inspiration from popular trends in the crafting and do-it-yourself cultures. Each episode of the competition consisted of two projects that allowed the makers to demonstrate their specialized talent while sharing skilled insights and touching personal stories.
For more information on the show and to watch season two, click here.