Learn more about the FloraCraft story, including our latest news and blogs.

December 17, 2018

Holiday Cheer: FloraCraft Chairman Gives Nearly $4 Million to Employees

Cash Bonuses, Retirement Contributions Showcase Appreciation for Dedication, Hard Work The 200 employees of FloraCraft received an unexpected surprise in their Christmas stockings during Friday’s holiday lunch as company owner and Chairman Lee Schoenherr announced plans to share nearly $4 million with full-time members of his team. Each gift will be based on longevity of […]

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FloraCraft & Sabo PR win Public Relations Award

June 13, 2019

FloraCraft ‘Gift Announcement’ Receives Public Relations Award

For its execution of announcing a monumental gift to its employees, FloraCraft® and its communication partner Sabo PR won a gold award from the West Michigan Chapter of the Public Relations Society of America. In December 2018, FloraCraft Chairman Lee Schoenherr surprised the manufacturer’s 200 employees by announcing he would give nearly $4 million as […]

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May 9, 2019

Chamber of Commerce Names FloraCraft® ‘Business of the Year’

FloraCraft® was recently honored as “Business of the Year” by the Ludington & Scottville Area Chamber of Commerce during its annual dinner on May 4. The company was nominated for its success in producing its own extruded polystyrene, or XPS foam, as well as its contributions to the community. This past December, company owner and […]

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December 21, 2018

FloraCraft® Honors Longtime Employees

Family-owned Business Announces their Wall of Fame Inductees for 2018 FloraCraft®, the world’s leading manufacturer of foam floral and craft products, is recognizing its 2018 inductees into their FloraCraft Wall of Fame.  These loyal, passionate and devoted employees are Mr. Gary Smith and Mr. Alfonzo Padron. The FloraCraft Wall of Fame is dedicated to recognizing […]

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December 10, 2018

FloraCraft® Partners with the Hershey Company

This holiday season, FloraCraft® and The Hershey’s KISSES Company have partnered to create a new family traditions through an array of holiday-inspired foam starter kits. For years, consumers have used Hershey’s KISSES and FloraCraft foam to make their own projects. FloraCraft jumped on the opportunity to take this inspiration one step further by creating design […]

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December 4, 2018

FloraCraft® to Host Santa’s Workshop

Free Community Event Offers Indoor Winter Wonderland to Families Ludington, Michigan, December 5, 2018 – FloraCraft, the world’s leading manufacturer of foam floral and craft products, will host its 7th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 15 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 […]

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November 30, 2018

Struggling With Holiday Shopping? Gift Giving Can Be Simple This Year

The thought of gift giving can be intimidating. You want to show your loved ones that you care and appreciate them through the holiday tradition of exchanging presents. There is no need to stress about finding the perfect gift. You know your friends and family: what they are interested in, their hobbies, favorite colors, etc. […]

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June 15, 2018

FloraCraft® Promotes Willie Reed to Director of National Accounts

After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]

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June 1, 2018

FloraCraft® Names Brent Powell as Vice President of Business Development

FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]

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