Learn more about the FloraCraft story, including our latest news and blogs.

Two flowers placed in vase with foam

September 28, 2021

Supply Shortages Offer Opportunities for Unique Floral Products

Supply and demand struggles for florists highlight the benefits of new, innovative products By Dondi Richardson, senior designer Floral and hardgoods shortages continue to impact the floral industry, prompting florists to further tap into their creative minds to work around the issue while continuing to create beautiful floral arrangements. Like floral arrangements, the cause of […]

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December 17, 2018

Holiday Cheer: FloraCraft Chairman Gives Nearly $4 Million to Employees

Cash Bonuses, Retirement Contributions Showcase Appreciation for Dedication, Hard Work The 200 employees of FloraCraft received an unexpected surprise in their Christmas stockings during Friday’s holiday lunch as company owner and Chairman Lee Schoenherr announced plans to share nearly $4 million with full-time members of his team. Each gift will be based on longevity of […]

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December 10, 2018

FloraCraft® Partners with the Hershey Company

This holiday season, FloraCraft® and The Hershey’s KISSES Company have partnered to create a new family traditions through an array of holiday-inspired foam starter kits. For years, consumers have used Hershey’s KISSES and FloraCraft foam to make their own projects. FloraCraft jumped on the opportunity to take this inspiration one step further by creating design […]

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December 4, 2018

FloraCraft® to Host Santa’s Workshop

Free Community Event Offers Indoor Winter Wonderland to Families Ludington, Michigan, December 5, 2018 – FloraCraft, the world’s leading manufacturer of foam floral and craft products, will host its 7th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 15 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 […]

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November 30, 2018

Struggling With Holiday Shopping? Gift Giving Can Be Simple This Year

The thought of gift giving can be intimidating. You want to show your loved ones that you care and appreciate them through the holiday tradition of exchanging presents. There is no need to stress about finding the perfect gift. You know your friends and family: what they are interested in, their hobbies, favorite colors, etc. […]

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June 15, 2018

FloraCraft® Promotes Willie Reed to Director of National Accounts

After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]

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head shot of a man

June 1, 2018

FloraCraft® Names Brent Powell as Vice President of Business Development

FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]

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December 1, 2017

FloraCraft Promotes Eric Erwin to President and CEO

FloraCraft , the world’s leading manufacturer of foam products, announced today that Eric Erwin will be its new president and CEO. Succeeding long-time president and CEO Jim Scatena who retired this past spring, Erwin will be responsible for leading the day-to-day operations of the company. In his new role, he will continue to play a […]

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head shot of a man

May 8, 2017

Jim Scatena, President & CEO of FloraCraft®, Retires After 20 Years

FloraCraft®, the world’s leading fabricator and supplier of foam products for the craft, floral, display and special events industries, today announced the retirement of Jim Scatena as President and CEO after nearly 20 years at the helm. Scatena led FloraCraft’s strong growth to become one of Western Michigan’s premier manufacturing and marketing companies, as well […]

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sports themed wreath

September 22, 2015

Make your next football party a touchdown with a few simple tips

Fall means apple cider, sweaters, changing colors and of course, football. Even if you aren’t a sports fanatic, football parties feature a variety of delicious food and amusing games to share with friends and family. Host your own pigskin party and bring the entertainment to your house. Snacks Those who do not come for the […]

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