Learn more about the FloraCraft story, including our latest news and blogs.

March 12, 2020

FloraCraft® Helps Celebrate 100 Years at Great Lakes Floral and Event Expo

FloraCraft® the world’s leading manufacturer of craft and floral foam products, sponsored numerous events at the 100th annual Great Lakes Floral and Event Expo at DeVos Place in downtown Grand Rapids. Held from March 6 to 8, the event featured exhibitor booths, business sessions, on-stage demonstrations from the industry’s top designers, guest speakers and networking […]


February 13, 2020

FloraCraft® Inducts Third Class Into Wall of Fame

FloraCraft®, the world’s leading manufacturer of craft and floral foam products, announced longtime employees Tim Clapper and Danny Johnson have been inducted into the FloraCraft Wall of Fame for the Class of 2019. Established in 2017, The FloraCraft Wall of Fame is dedicated to recognizing and honoring those individuals who have contributed to the success […]


January 22, 2020

FloraCraft® Welcomes Brenda Lugannani as Director of Product Sourcing

FloraCraft® announced Brenda Lugannani has joined its product development team as director of product sourcing. Lugannani comes to FloraCraft after owning a consulting firm for 16 years, where she worked with both retailers, such as Family Christian Stores and Jo-Ann Stores, as well as craft suppliers, including FloraCraft. Prior to her consulting career, she held […]


January 16, 2020

FloraCraft® Expands Manufacturing Facilities

FloraCraft®, the leader in craft and floral foam manufacturing, announced an expansion of its Ludington manufacturing facility. In a move to improve its supply chain efficiencies, workflow management and packaging capabilities, the manufacturer is adding a 27,000-square-foot shipping and distribution center to its 138,000-square-foot south manufacturing facility, which will also receive a renovation. The new […]


January 7, 2020

FloraCraft® Products Featured on NBC’s Making It

FloraCraft® products were recently featured on season two of NBC’s “Making It” hosted by Amy Poehler and Nick Offerman. Airing from Dec. 2 to Dec. 11, the crafting competition featured eight of the most talented makers from across the country who competed in a variety of handmade projects with the hopes of impressing Poehler, Offerman […]


December 19, 2019


More than 1,600 participants attend annual community event FloraCraft®, the world’s leading manufacturer of foam floral and craft products, saw a record 1,642 participants at its annual Santa’s Workshop on Dec. 14. In its eighth year, the event was held at the company’s Ludington headquarters and featured a day of Christmas crafting, holiday games, stories […]


Santa and his helper prepare for kids to visit

December 2, 2019


Free Community Event Offers Indoor Winter Wonderland to Families FloraCraft®, the world’s leading manufacturer of foam floral and craft products, will host its 8th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 14 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 W. Longfellow Place, for a day […]


November 26, 2019

FloraCraft® Launches New Heavy-Duty Easel

FloraCraft®, the leading manufacturer of craft and floral foam, launched its new heavy-duty Mighty Diesel Easel. The sturdy metal easel provides a firm foundation for over-sized floral arrangements, picture frames and other hefty items. The Mighty Diesel Easel holds objects up to 50 pounds and is designed to fold for easy transport. “Expanding our product […]


November 20, 2019

FloraCraft® Names Marla O’Dell Senior Director of Business Development

FloraCraft® announced Marla O’Dell as its new senior director of business development. In her new position, O’Dell will lead all sales and business development for the floral wholesale, floral retail and other special markets, including grocery and home center. “I am delighted to welcome Marla to our team,” CEO Eric Erwin said. “Her years of […]


September 30, 2019

FloraCraft Empowers its Team through Successful Training Program

This fall will mark the one-year anniversary of FloraCraft’s Ready SET Go! Program, a training session where supervisors are empowered, gain confidence and are provided tools for success. The monthly sessions, which are offered through the larger FloraCraft Academy, is part of the manufacturer’s multi-level efforts to retain and grow employees from within. For many of […]


September 12, 2019

FloraCraft® Announces Leadership Team Promotions

FloraCraft®, the world’s leading manufacturer of craft and floral foam products, announced leadership promotions to position the company for continued growth. To meet the needs of the growing business, Steve Carlson, Mike Smith and Phil Gable are stepping into roles of increased responsibility and oversight. The promotions are effectively immediately. “It’s an exciting time at […]


August 22, 2019

No Shoptalk: FloraCraft Hosts Annual Company Picnic

FloraCraft® once again held its company picnic on Saturday, Aug 17, drawing on local vendors and volunteers to make it a success. More than 230 team members and their families gathered at Memorial Tree Park for a fun-filled summer celebration. From a cookout to games and give-a-ways, the annual picnic has been a favorite event […]