Learn more about the FloraCraft story, including our latest news and blogs.

November 20, 2019

FloraCraft® Names Marla O’Dell Senior Director of Business Development

FloraCraft® announced Marla O’Dell as its new senior director of business development. In her new position, O’Dell will lead all sales and business development for the floral wholesale, floral retail and other special markets, including grocery and home center. “I am delighted to welcome Marla to our team,” CEO Eric Erwin said. “Her years of […]


September 30, 2019

FloraCraft Empowers its Team through Successful Training Program

This fall will mark the one-year anniversary of FloraCraft’s Ready SET Go! Program, a training session where supervisors are empowered, gain confidence and are provided tools for success. The monthly sessions, which are offered through the larger FloraCraft Academy, is part of the manufacturer’s multi-level efforts to retain and grow employees from within. For many of […]


September 12, 2019

FloraCraft® Announces Leadership Team Promotions

FloraCraft®, the world’s leading manufacturer of craft and floral foam products, announced leadership promotions to position the company for continued growth. To meet the needs of the growing business, Steve Carlson, Mike Smith and Phil Gable are stepping into roles of increased responsibility and oversight. The promotions are effectively immediately. “It’s an exciting time at […]


August 22, 2019

No Shoptalk: FloraCraft Hosts Annual Company Picnic

FloraCraft® once again held its company picnic on Saturday, Aug 17, drawing on local vendors and volunteers to make it a success. More than 230 team members and their families gathered at Memorial Tree Park for a fun-filled summer celebration. From a cookout to games and give-a-ways, the annual picnic has been a favorite event […]


Vertical Integration

July 1, 2019

FloraCraft® Brings Production of Foam Products In-House

Move To Vertical Integration Also Reduces Company’s Carbon Footprint FloraCraft® announced today that it will produce its floral and craft foams in-house, ultimately protecting Michigan manufacturing jobs while reducing its carbon footprint. After more than four decades of utilizing an outside supplier, the Ludington-based manufacturer has made a significant capital investment that will allow its […]


FloraCraft & Sabo PR win Public Relations Award

June 13, 2019

FloraCraft ‘Gift Announcement’ Receives Public Relations Award

For its execution of announcing a monumental gift to its employees, FloraCraft® and its communication partner Sabo PR won a gold award from the West Michigan Chapter of the Public Relations Society of America. In December 2018, FloraCraft Chairman Lee Schoenherr surprised the manufacturer’s 200 employees by announcing he would give nearly $4 million as […]


May 9, 2019

Chamber of Commerce Names FloraCraft® ‘Business of the Year’

FloraCraft® was recently honored as “Business of the Year” by the Ludington & Scottville Area Chamber of Commerce during its annual dinner on May 4. The company was nominated for its success in producing its own extruded polystyrene, or XPS foam, as well as its contributions to the community. This past December, company owner and […]


December 21, 2018

FloraCraft® Honors Longtime Employees

Family-owned Business Announces their Wall of Fame Inductees for 2018 FloraCraft®, the world’s leading manufacturer of foam floral and craft products, is recognizing its 2018 inductees into their FloraCraft Wall of Fame.  These loyal, passionate and devoted employees are Mr. Gary Smith and Mr. Alfonzo Padron. The FloraCraft Wall of Fame is dedicated to recognizing […]


December 17, 2018

Holiday Cheer: FloraCraft Chairman Gives Nearly $4 Million to Employees

Cash Bonuses, Retirement Contributions Showcase Appreciation for Dedication, Hard Work The 200 employees of FloraCraft received an unexpected surprise in their Christmas stockings during Friday’s holiday lunch as company owner and Chairman Lee Schoenherr announced plans to share nearly $4 million with full-time members of his team. Each gift will be based on longevity of […]

Media Coverage

December 10, 2018

FloraCraft® Partners with the Hershey Company

This holiday season, FloraCraft® and The Hershey’s KISSES Company have partnered to create a new family traditions through an array of holiday-inspired foam starter kits. For years, consumers have used Hershey’s KISSES and FloraCraft foam to make their own projects. FloraCraft jumped on the opportunity to take this inspiration one step further by creating design […]

Media Coverage

December 4, 2018

FloraCraft® to Host Santa’s Workshop

Free Community Event Offers Indoor Winter Wonderland to Families Ludington, Michigan, December 5, 2018 – FloraCraft, the world’s leading manufacturer of foam floral and craft products, will host its 7th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 15 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 […]

Media Coverage

November 30, 2018

Struggling With Holiday Shopping? Gift Giving Can Be Simple This Year

The thought of gift giving can be intimidating. You want to show your loved ones that you care and appreciate them through the holiday tradition of exchanging presents. There is no need to stress about finding the perfect gift. You know your friends and family: what they are interested in, their hobbies, favorite colors, etc. […]

Media Coverage