Learn more about the FloraCraft story, including our latest news and blogs.

November 30, 2018

Struggling With Holiday Shopping? Gift Giving Can Be Simple This Year

The thought of gift giving can be intimidating. You want to show your loved ones that you care and appreciate them through the holiday tradition of exchanging presents. There is no need to stress about finding the perfect gift. You know your friends and family: what they are interested in, their hobbies, favorite colors, etc. […]

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June 15, 2018

FloraCraft® Promotes Willie Reed to Director of National Accounts

After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]

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June 1, 2018

FloraCraft® Names Brent Powell as Vice President of Business Development

FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]

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December 1, 2017

FloraCraft Promotes Eric Erwin to President and CEO

FloraCraft , the world’s leading manufacturer of foam products, announced today that Eric Erwin will be its new president and CEO. Succeeding long-time president and CEO Jim Scatena who retired this past spring, Erwin will be responsible for leading the day-to-day operations of the company. In his new role, he will continue to play a […]

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May 8, 2017

Jim Scatena, President & CEO of FloraCraft®, Retires After 20 Years

FloraCraft®, the world’s leading fabricator and supplier of foam products for the craft, floral, display and special events industries, today announced the retirement of Jim Scatena as President and CEO after nearly 20 years at the helm. Scatena led FloraCraft’s strong growth to become one of Western Michigan’s premier manufacturing and marketing companies, as well […]

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September 22, 2015

Make your next football party a touchdown with a few simple tips

Fall means apple cider, sweaters, changing colors and of course, football. Even if you aren’t a sports fanatic, football parties feature a variety of delicious food and amusing games to share with friends and family. Host your own pigskin party and bring the entertainment to your house. Snacks Those who do not come for the […]

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September 2, 2015

FloraCraft Blooms with the Plex Manufacturing Cloud

Craft Products Manufacturer Recognized with 2015 Computerworld Data+ Editors’ Choice Award following Walmart Supplier of the Year Honor TROY, MICH., September 2, 2015 – Plex, the leader in cloud ERP for manufacturing, today announced that Floracraft, the world’s largest maker and supplier of floral foam products, increased production and reduced costs through its use of […]

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July 8, 2015

Spice Up Your Home With Simple Decor Updates

Changing up your living space can be refreshing. If you are tired of your space, don’t underestimate the power of a few small changes. Revamping your home decor doesn’t have to be expensive and it can be fun! Update your entrance Start updating your home by changing the first thing people notice when walking up […]

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