Learn more about the FloraCraft story, including our latest news and blogs.

September 1, 2020

FloraCraft® CEO Eric Erwin Named EY Entrepreneur of the Year Finalist

FloraCraft® CEO Eric Erwin has been named by Ernst & Young LLP as an Entrepreneur Of The Year® 2020 Michigan and Northwest Ohio Award finalist. Erwin was one of 29 finalists selected by a panel of independent judges from a competitive pool of nominations. Now in its 34th year, the Entrepreneur Of The Year program […]


August 25, 2020

Survey Shows FloraCraft’s® Employee Satisfaction Ranks Above National and Trade Averages

A new employee engagement survey of FloraCraft® employees shows employee satisfaction continues to increase year-over-year, ranking its workplace in the top tier of companies nationally and in the manufacturing sector. The survey measured approval ratings from employees of the Ludington-based manufacturer of craft and floral foam products on topics such as executive leadership, communication, pay, […]


July 2, 2020

FloraCraft® Names John Nielsen as Chief Financial Officer

FloraCraft® announced John Nielsen as its new chief financial officer. Nielsen joins FloraCraft after more than 20 years as a financial executive for the manufacturing and automotive sectors in metro Detroit and Saginaw. He most recently served as treasurer for Henniges Automotive in Auburn Hills where he oversaw cash operations, risk management, foreign exchange and […]


May 20, 2020

Annie O’Connor Named to Chamber’s Future Five

O’Connor is one of five honorees selected by the Ludington & Scottville Area Chamber of Commerce  Annie O’Connor, director of demand planning and supply chain for FloraCraft®, was named to the 2019 Future Five class by the Ludington & Scottville Area Chamber of Commerce. The accolade recognizes five professionals, ages 21 to 40 nominated by […]


May 7, 2020

(Updated) FloraCraft Response to COVID-19

May 7, 2020 Letter from CEO Eric Erwin To our employees and community: Throughout these difficult and uncertain times, the health and wellbeing of our employees and community have always been our top priorities. I want to thank our office staff, who continued to keep our business going from the safety of their homes, and […]


April 9, 2020

Creative Craft Projects to Engage Your Child’s Mind  

With many kids home for the rest of the year, parents continue looking for unique ways to keep their kids occupied in a constructive, educational way. Did you know FloraCraft has a website that offers free craft project ideas with easy lesson plans for parents and teachers? Here you’ll find creative lesson plans for teachers, […]


Kids crafting at home

March 18, 2020

Creative projects for your kids to make at home

In our home state of Michigan, the governor has closed schools for the next three weeks. Many other states around the country are also enacting similar measures to stop the spread of COVID-19, or a novel coronavirus. Related: Letter from CEO Eric Erwin on COVID-19 With kids home for the next few weeks (at least), […]


March 16, 2020

FloraCraft® Supports Local Empty Bowls Fundrasier

FloraCraft®, the world’s leading manufacturer of foam floral and craft products, continued to support the local Ludington community by sponsoring the Lakeshore Food Club’s first ever Empty Bowls Fundraiser on March 7 at the Ludington Area Center for the Arts. Attendees choose a keepsake artisan-made bowl as reminder there are those out there who go […]


March 13, 2020

A letter from our CEO on COVID-19

To our community: At FloraCraft, the health and safety of our team is always a top concern. We know many families rely on us for a steady, dependable income, and we don’t take that responsibility lightly. We continually address ways to improve our procedures, policies and practices so they meet the highest standards of safety […]


March 12, 2020

FloraCraft® Helps Celebrate 100 Years at Great Lakes Floral and Event Expo

FloraCraft® the world’s leading manufacturer of craft and floral foam products, sponsored numerous events at the 100th annual Great Lakes Floral and Event Expo at DeVos Place in downtown Grand Rapids. Held from March 6 to 8, the event featured exhibitor booths, business sessions, on-stage demonstrations from the industry’s top designers, guest speakers and networking […]


February 13, 2020

FloraCraft® Inducts Third Class Into Wall of Fame

FloraCraft®, the world’s leading manufacturer of craft and floral foam products, announced longtime employees Tim Clapper and Danny Johnson have been inducted into the FloraCraft Wall of Fame for the Class of 2019. Established in 2017, The FloraCraft Wall of Fame is dedicated to recognizing and honoring those individuals who have contributed to the success […]


January 22, 2020

FloraCraft® Welcomes Brenda Lugannani as Director of Product Sourcing

FloraCraft® announced Brenda Lugannani has joined its product development team as director of product sourcing. Lugannani comes to FloraCraft after owning a consulting firm for 16 years, where she worked with both retailers, such as Family Christian Stores and Jo-Ann Stores, as well as craft suppliers, including FloraCraft. Prior to her consulting career, she held […]