Learn more about the FloraCraft story, including our latest news and blogs.

FloraCraft team members inspect product.

June 13, 2024

FloraCraft Recognized as Best-in-Class Employer by Gallagher

FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, was recognized as a Best-in-Class Employer by Gallagher’s 2023 U.S. Benefits Strategy & Benchmarking Survey for its excellence in implementing successful strategies for managing people and programs. The survey highlighted FloraCraft’s comprehensive framework for strategically investing in benefits, compensation and employee communication to […]


March 5, 2024

FloraCraft’s Dondi Richardson Becomes Certified Florist through Great Lakes Floral Association

Longtime FloraCraft team member Dondi Richardson has become a certified florist through the Great Lakes Floral Association. Endorsed by the National Alliance of Floral Associations and recognized nationally, GLFA’s certification program covers all aspects of professional floristry, and those who complete it are recognized as the “best of the best” in floral design. “We are […]


FloraCraft's Cup 'O Cheers and FloraCheers arrangements designed just in time for Valentine's Day and Galentine's Day.

February 5, 2024

FloraCraft Releases Two New Products in Time for Valentine’s Day

FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, has unveiled two new products just in time for Valentine’s Day – FloraCheers!® Bottle Bouquet Rings and Cup o’ Cheer® Mug Plugs. These new offerings are perfect for Valentine’s and Galentine’s Day designs and are both available in FloraCraft’s signature FloraFōM® for silk […]


January 9, 2024

FloraCraft FōM Products Featured in Rose Parade Float

It was a Michigan win at this year’s Rose Bowl game! But that wasn’t the only way the Wolverine State represented. As a part of its float for the storied Rose Parade, the always anticipated California Polytechnic Universities’ Rose Float featured FloraCraft FōM products in its design. The float, Shock n’ Roll: Powering the Musical […]


Don Zwiefka is the 2023 FloraCraft Wall of Fame Honoree

January 4, 2024

Don Zwiefka Named FloraCraft 2023 Wall of Fame Honoree

FloraCraft® is pleased to announce the late Don Zwiefka as the 2023 FloraCraft Wall of Fame Honoree. The FloraCraft Wall of Fame is dedicated to recognizing and honoring individuals who have contributed to the organization’s success and have played an essential role in its mission. Zwiefka is being recognized for his contribution posthumously as he […]


FloraCraft and MIOSHA leadership gathered to celebrate safety awards.

December 19, 2023

FloraCraft Receives MIOSHA Awards for Workplace Health, Safety Excellence

FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, has received the MIOSHA Consultation Education and Training (CET) Silver Award and MIOSHA CET Ergonomics Award, recognizing the company as a leader in workplace health and safety. These awards are only given to organizations who meet the requirements outlined by Michigan Occupational Safety […]


A snapshot of a Christmas wreath with red poinsettias and berries.

December 7, 2023

Create Your Own Wreath Just in Time for the Holidays

The holidays are quickly approaching and, if you’re like most shoppers, you’ve probably seen displays of beautiful wreaths both in store and online. Have you ever stopped to consider making your own holiday wreath to accommodate your personal style and budget? While creating one on your own may seem overwhelming, with the right tools and […]


September 22, 2023

Trend Alert: Tomato Cage Ghost to Spook Your Space

If you’re on the hunt for the latest crafting trend to get into the spooky spirit – look no further! Inspired by the viral TikTok tomato cage ghost crafting trend, our “glowy ghosts” are the perfect whimsical addition to any Halloween display in your home, front porch or yard – and can be customized in […]


A headshot of Kylie Mount

September 14, 2023

Kylie Mount Named to Chamber’s Future Five

Mount is one of five honorees selected by the Chamber Alliance of Mason County Kylie Mount, manager of sales and business development at FloraCraft®, was named to the 2023 Future Five class by the Chamber Alliance of Mason County. The accolade recognizes five professionals, ages 21-40, who are currently influencing the growth, prosperity and quality […]


August 14, 2023

FloraCraft® Names Steve Carlson President & CEO

Eric Erwin Retires after Award-Winning Career FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, announced Steve Carlson will be its new president and CEO.    In his new role, Carlson will be responsible for strategic direction as well as leading all manufacturing, fabrication, global supply, marketing and account efforts. A 23-year […]