Learn more about the FloraCraft story, including our latest news and blogs.

July 8, 2022

75 Years of FloraCraft in Photos

For 75 years, we have made it easy and fun for creators everywhere to express themselves through our innovative craft and floral products. We’re looking back with a selection of photos we’ve curated over the years that highlight our humble beginnings as a small business in Ludington to becoming the world’s leading manufacturer of foam […]


Glass award on table

April 25, 2022

FloraCraft® Receives National Award for Sustainable FōM Product

The Company Earns Its Third National Award for Product Innovation FloraCraft’s® breakthrough new product, FōMTM with PolyRenew®, has won a bronze Edison AwardTM for an innovative product related to manufacturing. Winning projects represent “game-changing” new products and services, marketing, human-centered design and innovation. Winners were selected by the award’s 3,000-plus panel of judges composed of […]


March 21, 2022

10 New Projects to Brighten Up Your Spring

The sun is shining and colors are blooming – spring is finally here. We have a great way to spruce up your home for the warmer months with some new colorful spring craft and floral projects. Preparing for a special event and need inspiration? We have your covered, too. Check out these 10 easy projects […]


Head shot of John Nielsen

February 24, 2022

FloraCraft® CFO John Nielsen Named Plastics News CFO of the Year Award Nominee

Since returning to his hometown, Nielsen has implemented valuable financial practices and been involved with growing the Ludington business community FloraCraft® CFO John Nielsen was named a nominee by Plastics News for the 2021 CFO of the Year Award. The award recognizes chief financial executives that go beyond the norm in a financial management role. […]


shaped craft with flowers

February 7, 2022

Galentine’s Day: Invented by Women, for Women

A once-fictitious day has transformed into a popular trend to celebrate and empower women By Amy Steidl Olson, director of product development Whether it’s children handing out small treats to their classmates, teens experiencing their first crush or partners showing their appreciation for one another, we can count on people doing a little bit extra […]


head shots of one female and one male employees

January 4, 2022

FloraCraft Inducts Wall of Fame Class of 2021

FloraCraft® announced longtime employees Linda DeVries and Bill Forrester have been inducted into the company’s Class of 2021 Wall of Fame. The FloraCraft Wall of Fame is dedicated to recognizing and honoring individuals who have contributed to the success of the corporation. DeVries and Forrester are the fifth class to be inducted since the company […]


holiday wreath

December 22, 2021

FloraCraft Supports Local Arts Center Silent Auction

FloraCraft®, the world’s leading manufacturer of foam floral and craft products, continued to support the local Ludington community by donating to the Ludington Area Center for the Arts’ second-annual Festival of Wreaths silent auction, which took place Nov. 26 through Dec. 8. The silent auction included holiday wreaths made by local artists and crafters using […]


October 18, 2021

FloraCraft Nominated for Beyond Plastics Award

For its innovation surrounding FōM, FloraCraft recently was nominated for a Beyond Plastics Award, which celebrates excellence in eco-responsible product and packaging design and initiatives for less single-use plastic across the world. Beyond Plastics is a politically and commercially independent global online platform for environmentalists, packaging designers, engineers and companies to present and exchange eco-responsible […]


Two flowers placed in vase with foam

September 28, 2021

Supply Shortages Offer Opportunities for Unique Floral Products

Supply and demand struggles for florists highlight the benefits of new, innovative products By Dondi Richardson, senior designer Floral and hardgoods shortages continue to impact the floral industry, prompting florists to further tap into their creative minds to work around the issue while continuing to create beautiful floral arrangements. Like floral arrangements, the cause of […]

Media Coverage, Uncategorized

headshots of new board members

August 23, 2021

FloraCraft® Appoints Two New Members to Board of Directors

FloraCraft® has announced Adrienne Stevens and Beau Warren have joined its board of directors. In their new roles, Stevens and Warren will help provide strategic oversight and leadership for the long-term success of the business. “Adrienne and Beau are, first and foremost, great people who fit our company’s culture and identity,” President and CEO Eric […]