Learn more about the FloraCraft story, including our latest news and blogs.
May 2, 2025
FloraCraft’s Trend and Marketing Insights Manager, Karen Kohout, recently spoke with Nita Robertson at Florists’ Review about what’s in for the upcoming Mother’s Day holiday. For this year, Karen notes key trends include quaint, cottage-style and vintage décor and tablescapes to celebrate connection and nature. In terms of popular colors for 2025, Karen says many […]
February 19, 2025
FloraCraft team members recently completed a leadership training thanks to a grant from the Michigan Department of Labor and Economic Opportunity’s Going PRO Talent Fund. Over the course of two days, 50 FloraCraft team members from across the organization participated in structured workshops focused on continuous improvement and lean philosophies – a management approach that […]
December 4, 2024
FloraCraft is once again partnering with Sandcastles Children’s Museum to sponsor its annual Christmas party open to community members of all ages Sunday, Dec. 15. From noon to 4 p.m., the free event at the museum, located at 129 E. Ludington Ave., will offer crafts, cookie decorating, bike giveaways, a visit from Santa and Mrs. […]
November 26, 2024
As we head into the season of gratitude and giving, our team has been out in the community doing their bit to give back. Annually, each FloraCraft team member receives eight hours of paid volunteer time off to contribute to a local nonprofit. The goal is to encourage team members to support a cause they […]
October 1, 2024
In September, John MiGivern’s Main Streets, a program of PBS Wisconsin, visited Michigan for a segment on the Ludington and Frankenmuth areas. The half-hour program, hosted by six-time Emmy award-winning actor and host John McGivern, travels the Upper Midwest to celebrate the people who live there and the unique attractions, history and businesses of each […]
September 19, 2024
Sutton honored at the Chamber Alliance of Mason County’s Annual Awards Dinner Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. The accolade recognizes five professionals, ages 21-40, who are currently influencing the growth, prosperity and quality of […]
July 29, 2024
Stems of hydrangeas and ranunculi, roses and daisies, snapdragons and carnations, and so many more, brought brightness and joy to care facilities across the Ludington area last week. On Friday, July 26, community members at Corewell Health Ludington Hospital, MediLodge of Ludington, Oakview Medical Care Facility, Ludington Woods Assisted Living and Memory Care, Snug Harbor […]
June 13, 2024
FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, was recognized as a Best-in-Class Employer by Gallagher’s 2023 U.S. Benefits Strategy & Benchmarking Survey for its excellence in implementing successful strategies for managing people and programs. The survey highlighted FloraCraft’s comprehensive framework for strategically investing in benefits, compensation and employee communication to […]
March 5, 2024
Longtime FloraCraft team member Dondi Richardson has become a certified florist through the Great Lakes Floral Association. Endorsed by the National Alliance of Floral Associations and recognized nationally, GLFA’s certification program covers all aspects of professional floristry, and those who complete it are recognized as the “best of the best” in floral design. “We are […]
February 5, 2024
FloraCraft®, the world’s leading manufacturer and marketer of floral and craft foam, has unveiled two new products just in time for Valentine’s Day – FloraCheers!® Bottle Bouquet Rings and Cup o’ Cheer® Mug Plugs. These new offerings are perfect for Valentine’s and Galentine’s Day designs and are both available in FloraCraft’s signature FloraFōM® for silk […]
January 9, 2024
It was a Michigan win at this year’s Rose Bowl game! But that wasn’t the only way the Wolverine State represented. As a part of its float for the storied Rose Parade, the always anticipated California Polytechnic Universities’ Rose Float featured FloraCraft FōM products in its design. The float, Shock n’ Roll: Powering the Musical […]
January 4, 2024
FloraCraft® is pleased to announce the late Don Zwiefka as the 2023 FloraCraft Wall of Fame Honoree. The FloraCraft Wall of Fame is dedicated to recognizing and honoring individuals who have contributed to the organization’s success and have played an essential role in its mission. Zwiefka is being recognized for his contribution posthumously as he […]
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