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FLORACRAFT® TO HOST ANNUAL SANTA’S WORKSHOP
Free Community Event Offers Indoor Winter Wonderland to Families FloraCraft®, the world’s leading manufacturer of foam floral and craft products, will host its 8th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 14 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 W. Longfellow Place, for a day […]
FloraCraft Empowers its Team through Successful Training Program
This fall will mark the one-year anniversary of FloraCraft’s Ready SET Go! Program, a training session where supervisors are empowered, gain confidence and are provided tools for success. The monthly sessions, which are offered through the larger FloraCraft Academy, is part of the manufacturer’s multi-level efforts to retain and grow employees from within. For many of […]
FloraCraft® Brings Production of Foam Products In-House
Move To Vertical Integration Also Reduces Company’s Carbon Footprint FloraCraft® announced today that it will produce its floral and craft foams in-house, ultimately protecting Michigan manufacturing jobs while reducing its carbon footprint. After more than four decades of utilizing an outside supplier, the Ludington-based manufacturer has made a significant capital investment that will allow its […]
FloraCraft ‘Gift Announcement’ Receives Public Relations Award
For its execution of announcing a monumental gift to its employees, FloraCraft® and its communication partner Sabo PR won a gold award from the West Michigan Chapter of the Public Relations Society of America. In December 2018, FloraCraft Chairman Lee Schoenherr surprised the manufacturer’s 200 employees by announcing he would give nearly $4 million as […]
Chamber of Commerce Names FloraCraft® ‘Business of the Year’
FloraCraft® was recently honored as “Business of the Year” by the Ludington & Scottville Area Chamber of Commerce during its annual dinner on May 4. The company was nominated for its success in producing its own extruded polystyrene, or XPS foam, as well as its contributions to the community. This past December, company owner and […]
FloraCraft® Honors Longtime Employees
Family-owned Business Announces their Wall of Fame Inductees for 2018 FloraCraft®, the world’s leading manufacturer of foam floral and craft products, is recognizing its 2018 inductees into their FloraCraft Wall of Fame. These loyal, passionate and devoted employees are Mr. Gary Smith and Mr. Alfonzo Padron. The FloraCraft Wall of Fame is dedicated to recognizing […]
Holiday Cheer: FloraCraft Chairman Gives Nearly $4 Million to Employees
Cash Bonuses, Retirement Contributions Showcase Appreciation for Dedication, Hard Work The 200 employees of FloraCraft received an unexpected surprise in their Christmas stockings during Friday’s holiday lunch as company owner and Chairman Lee Schoenherr announced plans to share nearly $4 million with full-time members of his team. Each gift will be based on longevity of […]
FloraCraft® Partners with the Hershey Company
This holiday season, FloraCraft® and The Hershey’s KISSES Company have partnered to create a new family traditions through an array of holiday-inspired foam starter kits. For years, consumers have used Hershey’s KISSES and FloraCraft foam to make their own projects. FloraCraft jumped on the opportunity to take this inspiration one step further by creating design […]
FloraCraft® to Host Santa’s Workshop
Free Community Event Offers Indoor Winter Wonderland to Families Ludington, Michigan, December 5, 2018 – FloraCraft, the world’s leading manufacturer of foam floral and craft products, will host its 7th annual Santa’s Workshop at its Ludington headquarters. On Saturday, Dec. 15 from 10 a.m. to 2 p.m., community members are invited to visit FloraCraft, 1 […]
Remembrance Line
When the need arises to honor a life, you deserve a one-stop shop for everything you need – including easels, saddles, huggers and more. Our Remembrance line offers professional-grade sympathy products for holding flower arrangements, displaying pictures, cemetery solutions and more. Our sturdy collection is here to help your customers make the most beautiful tribute […]
Gala® Bouquet Holder
The Gala Bouquet Holder is designed to help you create stunning bouquets with ease. Developed for professional florists, the bouquet holder features large, upper design ports for full, dynamic arrangements, lower design ports for draping florals or greenery, an easy-grip handle, and a tilt-able head that allows for traditional or cascading bouquet designs. The 6.9” […]
Our History
Our History – Honoring Our Creative Heritage 1946 Leonard Schoenherr and Park Allensworth launch the Foliage Company of America in Ludington, Michigan. Leonard’s nephews, Lee Schoenherr and David Keitzman, begin working for the Foliage Co., picking lush local leaves, ferns, grasses and flowers to be turned into dried floral arrangements. Little did Lee realize, this […]
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