Learn more about the FloraCraft story, including our latest news and blogs.
June 15, 2018
After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]
June 1, 2018
FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]
December 1, 2017
FloraCraft , the world’s leading manufacturer of foam products, announced today that Eric Erwin will be its new president and CEO. Succeeding long-time president and CEO Jim Scatena who retired this past spring, Erwin will be responsible for leading the day-to-day operations of the company. In his new role, he will continue to play a […]
May 8, 2017
FloraCraft®, the world’s leading fabricator and supplier of foam products for the craft, floral, display and special events industries, today announced the retirement of Jim Scatena as President and CEO after nearly 20 years at the helm. Scatena led FloraCraft’s strong growth to become one of Western Michigan’s premier manufacturing and marketing companies, as well […]
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