Learn more about the FloraCraft story, including our latest news and blogs.
June 15, 2018
After three months with FloraCraft®, the manufacturer announced that Willie Reed has been promoted to director of national accounts. In this position, Reed will oversee the development and management of the companies grocery, drug, home centers, floral wholesale and floral retail business channels, as well as new channels and business development. Reed joined the FloraCraft […]
June 1, 2018
FloraCraft® announced that industry veteran Brent Powell will become its new vice president of business development. In his new position, Powell will lead current and ongoing business development with WalmartÒ and Sam’s ClubÒ. He will lead all elements of consumer insights, category management, product marketing and new business development. An 18-year veteran of Wilton Brands, […]
December 1, 2017
FloraCraft , the world’s leading manufacturer of foam products, announced today that Eric Erwin will be its new president and CEO. Succeeding long-time president and CEO Jim Scatena who retired this past spring, Erwin will be responsible for leading the day-to-day operations of the company. In his new role, he will continue to play a […]
May 8, 2017
FloraCraft®, the world’s leading fabricator and supplier of foam products for the craft, floral, display and special events industries, today announced the retirement of Jim Scatena as President and CEO after nearly 20 years at the helm. Scatena led FloraCraft’s strong growth to become one of Western Michigan’s premier manufacturing and marketing companies, as well […]
October 5, 2015
October is upon us. Pumpkins will start popping up on porches, bulk candy will appear on the shelves of grocery stores and you’ll start to transform your home with playfully spooky decor. Stores will be littered with monotone, identical Halloween decorations. Try something new this year! Construct the perfect spooky space by creating original pieces. […]
September 22, 2015
Fall means apple cider, sweaters, changing colors and of course, football. Even if you aren’t a sports fanatic, football parties feature a variety of delicious food and amusing games to share with friends and family. Host your own pigskin party and bring the entertainment to your house. Snacks Those who do not come for the […]
September 2, 2015
Craft Products Manufacturer Recognized with 2015 Computerworld Data+ Editors’ Choice Award following Walmart Supplier of the Year Honor TROY, MICH., September 2, 2015 – Plex, the leader in cloud ERP for manufacturing, today announced that Floracraft, the world’s largest maker and supplier of floral foam products, increased production and reduced costs through its use of […]
July 8, 2015
Changing up your living space can be refreshing. If you are tired of your space, don’t underestimate the power of a few small changes. Revamping your home decor doesn’t have to be expensive and it can be fun! Update your entrance Start updating your home by changing the first thing people notice when walking up […]
June 15, 2015
The school year is coming to an end and that means more free time for children. Unfortunately, the routine of a parent stays the same. Work, home projects and family vacations fill the summer months, leaving little time for relaxation. With a hectic daily schedule it may seem impossible to connect with your children. Crafting […]
May 11, 2015
Spring is blooming all around us. Trees are blossoming. Grass is growing. Temperatures are warming. It’s time for celebration. Spring is a great time to celebrate: graduation celebrations, birthday parties, baby showers, and weddings. Spring is a wonderful time to gather with friends and family. Preparing for your event can be challenging. But one great […]
February 6, 2015
ORLANDO, Fla. — FloraCraft of Ludington was recently named Walmart’s 2014 Supplier of the Year during the retail chain’s Year Beginning Meeting in Orlando. “The fact that Walmart is the world’s largest retailer, makes this recognition for excellence a unique and very special honor for FloraCraft,” said Lee Schoenherr, chairman of FloraCraft’s board of directors. […]
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